November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

REI Promises to Make Black Friday Store Closures Permanent

Retailers have gone back and forth on when to kick off their Black Friday sales in recent years, with the popular holiday shopping occasion beginning to encroach on Thanksgiving. But outdoor retailer REI Co-op is now continuing its tradition of forgoing the occasion entirely, giving all of its employees the day off and encouraging them…
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