November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Midterm Political Ad Spending – And Is Meta The New AOL?

Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local media, on the other hand, is contextually relevant but not as popular for election campaigns. The gerrymandering of districts oftenContinue reading »

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