Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local media, on the other hand, is contextually relevant but not as popular for election campaigns. The gerrymandering of districts often… Continue reading »
The post The Big Story: Midterm Political Ad Spending – And Is Meta The New AOL? appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024