Anyone watching ad-supported connected TV apps at this time of year is likely seeing lots of election ads. That’s because CTV has become a favored distribution channel for candidates to spend their ad dollars. Local media, on the other hand, is contextually relevant but not as popular for election campaigns. The gerrymandering of districts often… Continue reading »
The post The Big Story: Midterm Political Ad Spending – And Is Meta The New AOL? appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs