MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, “Baby Skates,” is part of the insurance company’s “Uncomfortable Truths” campaign. “Baby Skates” features Stamkos pressuring Hedman to start…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform