November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Volvo Trucks’ Whimsical Ad Tells Story of Vehicles That Fall Head Over Wheels for Each Other

They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a love story that defies expectations. In this case, it isn’t people who fall in love–but trucks. Created by Swedish agency Forsman & Bodenfors, Volvo Trucks’ ad follows the unlikely union between two types of vehicles…
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