Minako KentManaging DirectorWhen the pandemic hit, the global marketing team at Japan Airlines (JAL) saw its budget disappear overnight. “It...
Wheels
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media....
They say that opposites attract. Never has that been truer than in the latest campaign from Volvo, which tells a...
Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it's seen the benefits of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Lee Applbaum has spent his career marketing tequila at Patr?n, navigating the retail space at Target and more recently, embracing...