From Four Wheels to Two: Lyft Peddles Bikeshare as City Cycling Booms

Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it’s seen the benefits of a bike ride. Heading into Bike Month in May, Lyft launched a campaign to convince its users that “Yes, You Are a Bike Person.” Set to the tune of Queen’s cycle-centric 1978 single “Bicycle Race,”…
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