December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NFL TV Viewership Is Up, ‘and we Haven’t Hit the Best Part of our Schedule Yet’

In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer. “What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two…
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