November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

These Streaming Strategies Are Paying Off for Paramount

With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in order to effectively engage consumers. As one of the biggest players with multiple platforms, Paramount is focused on a streaming-centric future. “We could not be more excited about the future of streaming,” said Tom Ryan,…
Adweek Feed