TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday, where brands only pay for ads when users voluntarily watch them for at least six seconds or interact with the ad during its first six seconds–whichever occurs first. The announcement is part of a slew…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show
Here’s the Roundup for the Week Ending March 7