November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool

TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday, where brands only pay for ads when users voluntarily watch them for at least six seconds or interact with the ad during its first six seconds–whichever occurs first. The announcement is part of a slew…
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