December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why CTV Belongs At The Top, Not The Bottom, Of Your Marketing Funnel

Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge when we think about where CTV belongs in a marketing funnel, writes Andrew Mullins, director of programmatic at Realtime Agency.

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