This post was created in partnership with SmartCommerce Key takeaways In this omnichannel era, marketing has been thrown for a...
Funnel
In a market increasingly dominated by premium streaming environments and evolving measurement standards, some marketers believe they’re still getting the...
This post was created in partnership with Iterable Mainstream AI usage is quickly transforming consumer engagement with brands, requiring a...
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing...
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge...