December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Argos Hopes AI Can Convince People to Break Up With Their Boring Neutral Décor

In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”–a portmanteau Argos believes is stifling creativity. That’s why the retailer has partnered with Ogilvy UK for a campaign that…
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