Dentsu/Merkle Aotearoa helps brands with sustainability credentials

AUCKLAND, Tuesday: Dentsu International agency Merkle Aotearoa (formerly known as Davanti NZ) has unveiled how it will help clients achieve their net zero goals by using Salesforce Net Zero Cloud, a tool that enables businesses to track, manage, and analyse their data to give a clearer picture of their carbon emissions status and progress towards their net zero targets.

As an accredited implementation partner and reseller of Salesforce Net Zero Cloud in the New Zealand market, Merkle will work with clients to integrate the solutions into their business, allowing them to substantiate their sustainability credentials in market.

Salesforce Net Zero Cloud tracks and calculates emissions from a company’s energy use, waste data, supply chain, and business travels to provide a single source of truth.

“Our aim is to help clients bridge the gap from making public commitments to achieving real net zero.”

Through customised dashboards, businesses can track their progress, access all their key sustainability data quickly and efficiently, and create reports to easily identify areas where improvements can be made across Scope 1, Scope 2, and Scope 3.

Merkle Aotearoa ceo John Bessey, said: “We believe that achieving net zero will be the biggest driver of innovation in our lifetime and is not just an environmental challenge, but a business-wide transformation. Having the right tools in place to support clients in this space is critical.”

“Investors and consumers are increasingly seeking out environmentally friendly products, which is putting more pressure on businesses to turn ambition into action. By implementing Net Zero Cloud, our aim is to help clients bridge the gap from making public commitments to achieving real net zero.”

Whilst Merkle is the implementation partner, Net Zero Cloud is backed by the broader Dentsu network globally and locally.

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