Merkle Aotearoa helps clients achieve net zero targets

Merkle Aotearoa is setting out to help brands achieve net zero goals by using Salesforce Net Zero Cloud.

Salesforce Net Zero Cloud is a tool that enables businesses to track, manage, and analyse data to give a clearer picture of its carbon emissions status and progress towards net zero targets.

As an accredited implementation partner and reseller of Salesforce Net Zero Cloud in the New Zealand market, Merkle will work with clients to integrate the solutions into their business, allowing them to substantiate their sustainability credentials in market.

Salesforce Net Zero Cloud tracks and calculates emissions from a company’s energy use, waste data, supply chain, and business travels to provide a single source of truth.

Through customised dashboards, businesses can track their progress, access all their key sustainability data quickly and efficiently, and create reports to easily identify areas where improvements can be made across Scope 1, Scope 2, and Scope 3.

John Bessey, Merkle Aotearoa CEO, says achieving net zero will be the biggest driver of innovation and is not only an environmental challenge but will require business-wide transformation.

“Having the right tools in place to support clients in this space is critical. Investors and consumers are increasingly seeking out environmentally friendly products, which is putting more pressure on businesses to turn ambition into action. By implementing Net Zero Cloud, our aim is to help clients bridge the gap from making public commitments to achieving real net zero.

“Net Zero Cloud is an incredibly relevant tool for businesses who have their data ready to go. We are aware that some businesses may be more advanced than others in this space, so our team will be working with clients to ensure that they have the right data infrastructure in place to make tools like Net Zero Cloud a success and worthwhile investment,” he says.

Whilst Merkle is the implementation partner, Net Zero Cloud is backed by the broader dentsu network globally and locally. In June 2022, dentsu Aotearoa’s Sustainability Council saw an opportunity to test the product with their own business locally and has since implemented the tool with dentsu Australia also.

Dentsu is now looking at how it can extend the support for clients beyond measuring their data, including having their baseline and reduction targets independently certified, and work with a dedicated team to either build a new proposition, reset their strategy, or evolve their current offering to become a more purpose-driven brand.

For more information, visit https://www.dentsu.com/au/en/our-solutions/dentsu-net-zero

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