Tend Health appoints Pure CEO to connect Kiwis with care

Tend Health, a full-service primary healthcare provider, has appointed Pure SEO to help people connect with relevant services.

Tend Health, founded by renowned Auckland entrepreneurs James and Cecilia Robinson, uses an app to join all the dots in healthcare, from making an appointment and getting results to ordering repeat scripts and having a consultation.

Tend customers can choose to visit their care team in one of the company’s modern medical clinics or chat to their doctor via the app. The company is on a growth path as it continues to open new clinics throughout Auckland and offer complete and accessible healthcare experiences.

Current circumstances — elevated demand coupled with medical staff shortages — have placed significant pressure on New Zealand’s primary care and GP industry.

Appointments are hard to obtain; many in need of care wait up to one or two weeks. Furthermore, hospital crowding has made GP services more valuable to New Zealand’s healthcare industry, acting as the first point of call.

Richard Conway, founder & CEO at Pure SEO says the team are excited and honoured to be part of helping Kiwis connect with Tend Health.

“Search Engine Optimisation is about effectively connecting people who are searching online with the most relevant services they require. We are excited to be part of the solution.”

The North Shore digital agency will provide ongoing SEO support to help Tend Health’s website rank organically for relevant search terms, increasing visibility and expanding its user base. 

“At Tend, we understand that sickness doesn’t always strike at 9am on a Monday morning. When health matters most, it should work alongside you and your whānau. It should be easy to access and meet your needs.”

Co-CEO Cecilia Robinson says the Tend team believe people should have control of their own health.

“Tend is a new kind of healthcare experience, for today’s kind of living. With Tend, we are removing the hassle, giving back time and putting you in control,” she says.

“But we’re just getting started. We’re planning so much more, Tend’s care delivery is both proactive and preventative. We believe in supporting our patients to track their health and create a complete care plan, to get ahead of health issues and work alongside Tend’s clinicians to stay well.  At Tend we will be offering a range of seamlessly integrated health services on one platform, making healthcare more convenient, faster and accessible no matter where you live or how you want to connect. Tend is the answer.”

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