December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric

Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lowerContinue reading »

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