Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower… Continue reading »
The post P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric appeared first on AdExchanger.
More Stories
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
CNN Revamps Weekday Programming Schedule Amidst Layoffs
MediaWorks teams up with AdsWizz