GSL Promotus transforms to Hemisphere

WELLINGTON, Today: Indie agency GSL Promotus has rebranded as Hemisphere, bringing together “curiosity and creativity to create ambidextrous thinking”.

Hemisphere delivers advertising, media, and social marketing services to government, commercial and NGO clients across Aotearoa.

The diverse team, based in Wellington and Tauranga, brings together experts in strategy, creative, digital, media and culture to create holistic change campaigns.

“Our team has grown to better represent Aotearoa today.”

MD Dr Tim Antric said: “2022 has seen us strengthen our commitment to bring data and art together to create work that resonates with New Zealanders in all our diversity.

“The agency has strengthened its use of data, research and theory. Combining this with emotion, creativity and culture to deliver successes for Suzuki, Biosecurity NZ, Fisheries NZ and Te Whatu Ora.

General manager Jodi Macauley said: “Our team has grown to better represent Aotearoa today.

“As Hemisphere, we will continue to grow, to deliver work that informs and inspires New Zealanders, and delivers results for our clients.”

• hemisphere.nz