December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Strong Ally Helps CBS Push Women’s Soccer Into Primetime

For the first time since the National Women’s Soccer League’s inception ten years ago, fans can watch the championship on a national network in primetime. Saturday’s battle in D.C. between the Portland Thorns and the Kansas City Current will air on CBS and Paramount+ at 8 p.m., thanks to a collaboration with sponsor Ally, Paramount…
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