November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Consumers Expect Brands To Take A Stand On Roe v. Wade

Brands historically have stayed on the sidelines when it comes to hot-button social and political issues. But nowadays, American consumers often expect – and even demand – that companies form an opinion on issues they’re close to. Namely, consumers expect brands to stand up for women’s rights, especially following the recent Roe v. Wade overturn.

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