PAK’nSAVE says no to collectible marketing

This Christmas PAK’nSAVE is making a conscious choice to say no to collectable marketing campaigns instead focusing on low supermarket prices with a new no-frills advert.

This year, PAK’nSAVE was ranked New Zealand’s fairest company and one of the country’s top five performing companies in the 2022 Kantar Corporate Reputation Index.

Lauren Ness, Senior Marketing Manager, PAK’nSAVE – Brand and CX says they don’t want their customers tempted by shiny new collectables.

“[R]ather we want them to get excited by the idea of saving money and collecting low prices throughout their everyday shop as we head into one of the more spendy parts of the year.

“By shopping PAK’nSAVE’s low prices, there’s no limit to the amount of savings one can get in-store. We keep it simple for customers because at the end of the day everything we do; we do to save our customers money.”

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