Jennifer Sey: Get Comfortable With the Discomfort of ‘True Brand Purpose’

If you want a simple, unambiguous, right or wrong answer about “brand purpose” when reading about the views of Jennifer Sey, you might come away discomforted no matter how you view the issue. For Sey, being a lightning rod for thorny conversations is something of a hallmark. Her vocal stance against school closures related to…
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