December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers Brace for Twitter’s Content Moderation Battlefield

The hours following Elon Musk’s acquisition of Twitter have validated critics’ worst fear: an uptick in hate speech and misinformation on the platform, spurring marketers to temporarily stop advertising, citing a lack of trust in its future. In its latest stunt, Twitter froze its employees’ access to internal tools used for content moderation and other…
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