LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp’s Authenticated Traffic Solution with Meta’s Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
ANZA supports Advertising Standards Authority’s new Codes
Martin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign