LiveRamp expanded its partnership with Meta too allow marketers to use its first-party data to measure, optimize and target campaigns and drive better return on investment via its RampID people-based, privacy-first identifier. Marketers can connect LiveRamp’s Authenticated Traffic Solution with Meta’s Facebook Conversions API (application-programming interface) and optimize campaign performance while simultaneously protecting consumer data….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO