As the cost of living crisis bites, British health and beauty retailer Boots is promising its “most affordable Christmas ever” with a holiday campaign focused on value for money and thoughtful gifting. The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce