Former NBA CMO Kate Jhaveri Joins TikTok as Global Head of Marketing

Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez. She left the NBA after three years…
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