Impossible Foods Hires Ad Agency Vet as First CMO as Faux Meat Category Falters

Impossible Foods has named its first chief marketing and creative officer, advertising veteran Leslie Sims, following a few pull-no-punches interviews from the Silicon Valley startup’s CEO about the failures of the alternative meat category. Peter McGuinness, the company’s top exec since April, has said publicly that Impossible and others in the space have done “a…
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