MediaWorks launches new rova brand campaign

MediaWorks’ digital streaming app rova has gone live with a new brand campaign today, inviting all podcast enthusiasts to dive into its offerings.

With a cheeky tagline of ‘calling all Pod-heads’, the TVC, digital, outdoor and social campaign acknowledges New Zealanders’ growing passion for accessing their favourite content as and when they want it.

To launch the campaign, listeners can message rova’s ‘Pod-dealer’ via Facebook or Instagram, and get sent personalised podcast recommendations.

MediaWorks Senior Marketing Manager Lee Gilmour says: “Rova is New Zealand’s platform that is curated especially for Kiwis, so we wanted to create a campaign that puts podcast lovers right at the centre; recommending seriously addictive local and international podcasts and allowing the audience to be a part of this growing community of Pod-heads.”

There are currently 16 rova original podcasts (excluding MediaWorks radio catch up podcasts) available on the app (including Grey Areas, What the F Was That?, Talking out the Trash and Straight Dribble to name a few) and MediaWorks continues to expand its digital audio footprint with brand new podcasts coming in December and early 2023.

New podcasts include the much anticipated Season 2 of Aotearoa Hip Hop, a how-to-guide for home reno enthusiasts with Renovation Nation, and some of Aotearoa’s most well known personalities from the rainbow community tell their coming out stories in Full Disclosure with Karen O’Leary.

But rova isn’t just about Kiwi content – it’s about the best content for Kiwis. The app continues to expand its digital offering of the best independent local and international content. From True Crime to Comedy, Business to Entertainment, Kiwi Pod-heads can indulge their addiction on rova!

For more information on the rova originals, please see the attached document.
The new rova campaign was created by the MediaWorks team.

Check out one of the TVC’s here.

MediaWorks Crew:

Senior Marketing Manager – Lee Gilmour Brand Manager – Jacquetta Hazlett Marketing Coordinator – Mike Berry
rova Content Director – Reagan White
rova Podcast Content Director – Mark Ihaia Head of Digital Audio – Richard Culph Designer – Anton Herbet

Audio Engineer – Grant Brodie

Freelance Crew:

Creative – Richard Matthews

Director/Cinematographer – Aaron Ly

Photographer – Radlab

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