November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tostitos Is Tapping Into Audio To Build Its Brand

Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such aContinue reading »

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