Pixability started out contextualizing advertisers’ digital video buys on YouTube to make sure they ran in brand-safe environments. But now that consumers are watching more YouTube on TV screens than on web browsers (and CTV buyers are demanding media transparency with proverbial pitchforks), Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.
The post Pixability Extends Brand Suitability Analytics To CTV appeared first on AdExchanger.
More Stories
PEDIGREE® helps pet parents spot the porkies with new Lie Detector
Revolving Door Round-Up: Antonia Hylton and Elise Jordan to Co-Host The Weekend
Kiwi Mobile’s latest campaign walks the talk