November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HSBC Releases AI Campaign Featuring the Faces of Fraudsters

To highlight the growth in the capabilities of fraudsters, banking brand HSBC has released a technologically advanced campaign that uses artificial intelligence to show the faces behind the voices of those behind the scams. The education campaign “Faces of Fraud” was developed by Wunderman Thompson. It follows a forecast from payment processing firm Merchant Savvy…
Adweek Feed