Westgold challenges rivals with TBMG

Westgold’s newest addition, the Infused Butter Collection, is launching into supermarkets with the help of Parnell based advertising agency The Business (TBMG).

“Finding an insight to launch the Collection was crucial”, says TBMG MD, Ben Cochrane. “People told us the butters tasted so good they could easily replace many other ingredients used in cooking – in many ways they now have new rival’.

Leanne Clemens, Westland Senior Brand Manager says: “Infused butters are an untapped part of the butter category. While foodies like to make their own infused butters to compliment recipes, but not all of us can do this. This is where Westgold’s Infused Butter Collection comes in to help mere mortals like us.”

The new campaign appears on OOH, instore, digital.

Campaign Credits:
Westgold New Zealand
Leanne Clemens – Senior Brand Manager

Amanda Gillanders – Brand Manager

The Business Marketing Group

Ben Cochrane – Managing Director

Craig Farndale – Creative Director

Ross Davies – Senior Designer

George Sim – Client Services Director

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