November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Black Friday Bounces Back With Record-Breaking Online Sales

Unlike last year’s lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. U.S. shoppers spent $ 9.12 billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. That’s a 2.3% increase compared to last year. Mastercard SpendingPulse, which measures online…
Adweek Feed