Unlike last year’s lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. U.S. shoppers spent $ 9.12 billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. That’s a 2.3% increase compared to last year. Mastercard SpendingPulse, which measures online…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2