November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExplainer: Data-Driven Linear Vs. Addressable TV

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys.

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