Special scores in USA

AUCKLAND, Today: Special has been shortlisted among the best agencies in the world in Adweek’s premier end-of-year awards – an achievement that now puts it into contention for International Agency of the Year.

It’s thought to be the first time an NZ agency has made the highly regarded Adweek shortlist.

Judges were impressed by Special’s growth, new business performance and client retention record., noting that “the agency won at least one new piece of business every single month in 2022 and retained 100% of its clients”.

“It’s a moment to pause and realise just how damn far we’ve come together”

Founder/ceo/CCO Tony Bradbourne said: “It’s a moment to pause and realise just how damn far we’ve come together – from a start-up in New Zealand 15 years ago with only one desk, three chairs and just a boatload of ambition.

“It’s pretty crazy, really.

“But we’ve got an incredible bunch of talented people at Special, amazing clients that are as ambitious as we are and have a growing family of offices around the world that make us look good with everything they do. So maybe it’s not that crazy.”

The shortlist follows Special being named by Campaign UK as Global Agency of the Year and and ranked Most Effective Independent Agency in the World by Effie Global Rankings.

Previous winners at Adweek have been Droga5 London and Rosapark and this year’s finalists are an all-star line-up of Rethink, McCann Paris, FCB India, LePub, Serviceplan & Special New Zealand.

Special US has also been shortlisted for Break Through Agency of the Year.

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