November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers….
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