November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yahoo Paid Zero Cash for Its 25% Stake in Taboola

Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an…
Adweek Feed