Special shortlisted for Adweek ‘International Agency of the Year’

Special has been named among the best agencies in the world in Adweek’s premier end of year awards, and is in contention to be named ‘International Agency of the Year’.

Judges were impressed by Special’s growth, new business performance and client retention record, Special’s ‘#1 Most Effective Independent Agency in the Work’ ranking on the Global Effie Index and Special’s renowned creative work – including their Christmas film for Optus called ‘Yuleglide’, which has recently been voted Australia’s favourite commercial.

“It’s a real moment to pause and realise just how damn far we’ve come together – from a start-up in New Zealand 15 years ago with only one desk, three chairs and just a boatload of ambition – to being in the running for ‘International Agency of the Year’. It’s pretty crazy really,” says Founder and CEO/CCO Tony Bradbourne 

“But we’ve got an incredible bunch of talented people at Special, amazing clients that are as ambitious as we are and have a growing family of offices around the world that make us look good with everything they do. So maybe it’s not that crazy.”

The shortlist follows Special being named by Campaign UK as both ‘Global Agency of the Year’ and ‘Global Independent Agency of the Year’, ‘Agency of the Year’ by APAC Effies, and ranked ‘#1 Most Effective Independent Agency in the World’ by Effie Global Rankings.

All agencies located outside the U.S. are eligible to win the ‘International Agency of the Year’ title, including individual offices of larger agency networks. And the shortlisted agencies have to submit a comprehensive overview of creative work, new business wins, revenue growth, DEI, sustainability, talent retention and more.

Previous winners have been Droga5 London and Rosapark and this year’s finalists are an all-star line-up of Rethink, McCann Paris, FCB India, LePub, Serviceplan and Special New Zealand.

Special US has also been shortlisted for ‘Break Through Agency of the Year’ after their stellar two years of growth and back-to-back Super Bowl hits for Uber Eats. Making Special the only agency group with multiple offices shortlisted for Adweek’s biggest awards.

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