December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Gender Gap in Podcasts Is Closing, but More Representation Is Needed

Edison Research and SXM Media, home to audio apps Pandora and Stitcher, released The Women’s 2022 Podcast Report, outlining how the gender gap in podcast listening is closing and how women are more receptive to ads on female-hosted podcasts. According to the report, more than 1 in 3 U.S. women (35%) over the age of…
Adweek Feed