Award-winning ad campaign disrupting the industry

AUCKLAND, Today: “The advertising industry is continually evolving and growing, and marketers are faced with having to constantly adapt to complex consumer demands,” says Lauren Fernandes of Hotwire Global London, commenting on recent award-winning work from Stanley St and Vistar Media.

“The IAB NZ Digital Advertising Awards just recognised Stanley St and Vistar as the gold medalist in the Best Use of DOOH category for their work on Briscoes’ Master your Kitchen campaign – a true example of meeting consumers where they are with messaging that adapted based on relevant, real-world conditions.

“Briscoes needed to grow its kitchen and small appliances category. Stanley St developed an integrated campaign that injected the category offering into topical cultural conversations. Vistar Media was the perfect partner to engage consumers in an exciting new way.

“Programmatic DOOH was the catalyst for this exciting innovation.”

“Programmatic DOOH was the catalyst for this exciting innovation, in which creatives were able to be moved, swapped, and scaled within hours, giving Briscoes the ability to move at the speed of culture – ultimately exceeding its business goals, increasing sales, and putting Vistar Media at the forefront of advertising for its effective, data-driven solutions.

“Across advertising and marketing, we are seeing the need for this type of responsive and adaptive campaign to create a genuine interest from the audience. Businesses that don’t strive to be different and push the boundaries of the industry are often left wanting.

If you’d like to learn more about the campaign and creative advertising innovation, I’d love to put you in touch with Vistar Media and/or Stanley St, the two media and ad tech partners that brought this campaign to life.   

• hotwireglobal.com