November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snap, H&M Team Up on AR Try On-Powered Digital Collection

Snap Inc teamed up with fashion retailer H&M on a digital collection powered by the camera in the Snapchat application. People using the H&M mobile app for Android or iOS or Snapchat can use three augmented reality try on lenses to see what two outfits and one accessory would look like on them, with the…
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