November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience

Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their…
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