December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Long Payment Terms Plague Small Vendors, Further Burdening Minority- and Women-Owned Companies

As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies–those with smaller teams and often without reserves of cash on hand–are often hardest hit. And while areas of the ad industry brace for an economic downturn and tightened ad budgets, some vendors…
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