There’s no shortcut to creative transformation, despite how much business leaders might wish for one. For FCB Group India–Adweek’s 2022 International Agency of the Year–the journey was a gradual process spanning about five years and requiring hard work, focus and “belief” from the entire staff, said chairman and chief executive Rohit Ohri. But where once…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Comic: Smart Bet
Travel insurance campaign aims to bring peace of mind
McDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane