There’s no shortcut to creative transformation, despite how much business leaders might wish for one. For FCB Group India–Adweek’s 2022 International Agency of the Year–the journey was a gradual process spanning about five years and requiring hard work, focus and “belief” from the entire staff, said chairman and chief executive Rohit Ohri. But where once…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs