Sometimes fine isn’t fine

AUCKLAND, Monday: The Good Gravy indie agency team (previously known as Magico) has ended the year with a campaign for St John Medical Alarms.

The campaign aims to reach out to the adult children of at-risk older patients who don’t particularly want a fuss made over them.

The tvc was directed by Perry Bradley of Film Construction.

Good Gravy director Lina Montero Soto said: “It’d be no surprise to hear that Hato Hone St John are one of New Zealand’s most loved brands, offering hundreds of thousands of Kiwis expert medical care every year.

“But what many people may not know is they provide round the clock emergency response at the touch of a button through their personal medical alarms.

“A St John medical alarm helps preserve a sense of independence and allows people to continue doing the things they love without the fear of being alone.”

“To raise awareness of this amazing life-saving service, we created a charming new campaign Kiwis can all connect with.

“We all know someone like ‘Dad’. They’ve spent a lifetime being the provider, so it’s very hard for them to let go of the reins and ask for help.

“The new commercial captures the dynamic between an independent Dad who just wants to carry on living life on his terms at home, and a daughter who knows Dad’s not quite as ‘fine’ as he claims.

“A St John medical alarm helps preserve a sense of independence and allows people to continue doing the things the love without the fear of being alone.

“For adult children, there’s the reassurance and peace of mind knowing there’s expert care available 24/7 when they can’t be.”

CREDITS

Client: St John Medical Alarms (Hazel Tutt, Izis Weatherhead, Nick Coley, Mark Cribbens, Pete Loveridge)
Good Gravy Director: Lina Montero Soto
Good Gravy Creative Team: Dunc Blair and Melissa Turkington
Production: Film Construction
Director: Perry Bradley

• goodgravy.co.nz