St John and Good Gravy raise alarm with ‘Better Than Fine’

As one of New Zealand’s most loved brands, Hato Hone St John, offer hundreds of thousands of Kiwis expert medical care every year as well as round the clock emergency response through their personal medical alarms.

To raise awareness of this life-saving service, Auckland indie agency Good Gravy (formerly Mágico) teamed up with the St John Medical Alarms team to create a charming new campaign Kiwis can all connect with. 

Launching with a TV spot directed by Perry Bradley of Film Construction, Better Than Fine aims to reach out to the adult children of at-risk older patients who don’t particularly want a fuss made over them. 

The TVC centres around the character of ‘Dad’ who represents someone who has had a lifetime of being the provider and who might struggle to ask for help. The new commercial captures the dynamic between an independent Dad who just wants to carry on living life on his terms at home, and a daughter who knows Dad’s not quite as ‘fine’ as he claims.

A St John Medical Alarm helps preserve a sense of independence and allows people to continue doing the things the love without the fear of being alone. For adult children, there’s the reassurance and peace of mind knowing there’s expert care available 24/7 when they can’t be.

Watch the TVC here:

Creative Credits:

Client: St John Medical Alarms

Good Gravy Director: Lina Montero Soto

Good Gravy Creative Team: Dunc Blair and Melissa Turkington

Film Construction Director: Perry Bradley

Production: Film Construction

Clients: Hazel Tutt, Izis Weatherhead, Nick Coley, Mark Cribbens, Pete Loveridge

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