When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
Chemistry’s Keep the Flow gets Webby spotlight
Scott Simmons Leaves WAPT for State’s Emergency Management Agency