December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz

Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience The lens will also…
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