November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Liquid Death Superfan Survives Skydiving Crash and Gets…A Lousy T-Shirt

Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt. That’s the top-line description, Liquid Death style, of an incredible survival story at the center of the brand’s new documentary film, “Hard to Kill.” The video, which clocks in at…
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