November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adnatomy: KAYAK Gambles on Funny Social Commentary

As travel became a polarizing topic in the depths of the pandemic, Kayak decided to take a risk. Backed by artificial intelligence that revealed that “denialism” was a hot topic online, the travel booking site waded into potential political controversy with a set of spots that poked fun at conspiracy-minded debates playing out across the…
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